The Schick brand and licensee, Capture Accessories, will develop and launch a line of men’s grooming accessories under the Schick name. The grooming line will complement Schick’s shaving portfolio of products.
Capture Accessories manufactures and markets a wide range of grooming tools, hairbrushes, mirrors and toiletry cases for mass market, drugstore, specialty beauty and online distribution. The company holds licenses including FILA.
“We are thrilled to welcome Capture Accessories to the Schick family at such an important inflection point in the category,” says Amanda Alvarez, senior brand manager, Schick, an Edgewell Personal Care brand. “Men’s shaving behaviors have changed dramatically in the last few years and Schick continues to evolve their portfolio to ensure they meet a wide range of unique grooming needs. This licensing partnership will help us celebrate our consumers diverse needs and give them the all the tools they need whether they choose to be clean shaven, wear a mustache, sport a beard or anything in-between.”
The partnership between Schick and Capture Accessories was brokered by Brandgenuity, exclusive licensing agency for the Schick brand.
“The current shopping experience in these categories is ripe for innovation, Schick is the perfect brand to tell a more compelling story at shelf,” says David Gindi, senior vice president, Capture Accessories. “Our R&D team is working on creating unique products that will give men the tools they need to truly express their individuality. We are all so excited to get started.”
Capture Accessories expects the first line to launch in 2023 and will be sold at mass, drug and e-commerce channels.