Saks is doubling down on its motivation to its men’s company beginning with an up-to-date in-store men’s purchasing expertise and expanded on the net menswear assortment.
The retailer unveiled on Friday a new 40,000-square-foot highly developed designer and up to date all set-to-put on division on the seventh ground its Saks Fifth Avenue New York flagship locations.
The section welcomes far more than 70 brands – 23 of which are new to the shop – and features shop-in-outlets by crucial men’s models like Celine, Dior Guys, Gucci, Louis Vuitton, and extra. Moreover, a centrally found Atrium room will showcase emerging designers and new-to-Saks manufacturers on a rotating basis.
The area was developed with architecture and inside design and style agency Highland Associates with the intention to showcase the qualified curation of men’s fashion in an elevated and quickly navigable environment.
On the electronic aspect, the retailer added more than 125 manufacturers to its men’s array on Saks.com in 2022, together with Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. Saks also expanded its wellness and activewear assortment in categories these kinds of as golf, ski and swim.
Similarly, the luxurious retailer has launched an invite-only men’s manufacturer ambassador plan. Dubbed ‘The Saks Man’, it features a varied team of influential males who provide as model ambassadors for Saks. Associates arrive from a large variety of industries together with athletics, leisure, business, activism and a lot more.
“Our men’s business has seasoned major advancement in excess of the earlier various yrs, and Saks continues to be the place that buyers look to for the hottest in men’s luxurious trend,” said Tracy Margolies, main merchandising officer at Saks.
“While we keep on being focused on growing our on the internet presenting and making an unparalleled assortment of men’s manner and accessories on Saks.com, our stores keep on being a crucial section of the Saks Fifth Avenue ecosystem. The new men’s flooring in New York reinforces the ability of the in-keep encounter and exemplifies Saks’ name as a fashion authority. We are enthusiastic to go on investing in the men’s category each online and in retail outlet by our special partnership with the Saks Fifth Avenue stores to further solidify our place as the supreme spot for men’s luxurious vogue.”
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