Liam John men’s clothing store to open in Barefoot Landing

Men in the Myrtle Beach area will soon have a new place to find quality custom-fit clothing.

Liam John USA, a custom men’s clothing store, has a grand opening scheduled from 4-8 p.m. Thursday at Barefoot Landing in North Myrtle Beach.

The store will feature both Liam John and johnnie-O clothing.

Liam John was founded by Vaughn Granger of Columbia. The store offers young professional, work and play, business casual and casual quality clothing. Customers can take clothes off a rack or get measured for clothes that are ordered to fit.

Myrtle Beach will be the third Liam John location, as there are others in Columbia and Charleston.

The grand opening will feature food and beverages, gift bags and other prizes, and a raffle with all proceeds benefiting The First Tee of the Coastal Carolinas youth development and golf organization. Liam John is Unit 63 at Barefoot, behind Chico’s and adjacent to Wee-R-Sweetz.

Sales associates are clothing consultants at Liam John. They will not only take your measurements but determine what your lifestyle and hobbies are and try to fit your clothes to your personality to achieve an image with pieces, fabrics, fit and details.

Liam John products include formal wear including suits and sports coats, outerwear, casual shoes, pants, belts, sports shirts, T-shirts and pullovers.

johnnie-O was founded in 2005 in Santa Monica, California by John O’Donnell, who is also behind the golf clothing brand Peter Millar. It is a lifestyle apparel company that fuses a Southern California vibe with East coast style through a full line of clothing and accessories for men.

johnnie-O offers a variety of shirts, pants, shorts, swimwear, sweatshirts, jackets, vests, boxers, pajamas, footwear, big & tall items, and a golf line.