On the inside, the store’s 9,000+ square feet interior has been refurbished with a new design and definitively upscale dressings. The uniform white floors have been swapped for veined marble and onyx tiling in shades of beige, blue, and deep green. Chic glass tables and display stands host glittering Armani shoes and purses—or even a lounging mannequin dressed in Fashion Week’s finest—while stout chairs from Armani/Casa add a level of sophisticated comfort. Even the walls have undergone an upgrade, draped in silk wall coverings. Not to be outdone, the ceiling features marmorino plaster. Other new details include rugs and lamps, also from Armani/Casa, and LED TVs broadcasting campaign imagery and runway highlights.
The new GA boutique is divided into themed areas for a neat, contained shopping experience. Floor one holds women’s accessories, eyewear, and Armani beauty and fragrance products. Floor two has the exclusive men’s made-to-order room, along with enviable women’s eveningwear and jewelry, men’s accessories and eyewear, and the VIP room. In between is a mezzanine where men’s seasonal collections will be displayed. A private elevator accessible through the back parking lot offers extra seclusion for celebrity visitors looking to indulge in a little retail therapy. There’s also a women’s made-to-order room, a first for Armani and Rodeo Drive.