Athletes serve as inspirational, influential guides in men’s fashion

Pregame locker room entrances from players like Kevin Love have sparked conversations around athletes’ attireGetty Images

Athletes have become the “most influential displays of men’s sartorial swagger” by stepping up their fashion game for at least a decade, bringing high-end runway looks to people who might otherwise be shielded from any overt rag trade influence,” according to Max Berlinger of BLOOMBERG NEWS. Today the pregame locker room entrance has become a “bona fide media moment.” Normally “risk-averse shoppers” are “happily going along for the ride — and enlisting stylists for help.” Lalaluxe CEO & Founder Nicole Pollard Bayme, who provides fashion consulting at her company, said that sports stars “come up regularly in conversation with her male clients about how they’d like to dress.” Stylist Courtney Mays said that there is a “huge range of approaches among athletes that can appeal to just about anyone’s taste.” Someone like Heat F Kevin Love “dresses in more classic Ralph Lauren Americana,” whereas Wizards F Kyle Kuzma “wears extremely avant-garde designs from the runway.” Jeweler Jason Arasheben has “long sold diamond-encrusted accessories at eye-popping prices to athletes,” but in recent years he has been “fielding calls from consumers who want a specific style they’ve seen on a player or something similar.” In May, Prada signed Chinese basketball player Yang Shuyu as a brand ambassador “in an attempt to move away from pop and film celebrities toward athletes” (BLOOMBERG NEWS, 8/25).

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